The owners of the 4 Queens bought out Bentley's and Mode O'Day and built the 4 Kings Arcade where school kids could be found after school and on the weekends playing pinball and such. Ben Goffstein was the majority owner and named the Four Queens after his four daughters When it opened it only had 120 rooms and 20,000 square feet of casino.
White Cross moved south down Las Vegas Blvd to its current location at Oakey. In 1964, the 4 Queens bought the property and construction began on the new hotel and casino.
Smith and Chandler Western Wear moved from Second and Fremont, to next to Bain's. Skaggs Drug Store with its neon signage, MJ Christensen Jewelers, Bain's Ladies Fashion. Next to White Cross was Bentley's Trading Post and Mode O'Day Womens Fashions.There was a hotel on the second floor above Mode O'Day. Wayne Newton, when still a teenager and performing with his brother Jerry at the Fremont Hotel, would leave the Fremont and have a soda at White Cross until his next set. There was a soda fountain in the Drugstore as well. It became White Cross Rexall in the early 1960s.
This was originally the location for White Cross Drugs.
